What "Every Child Matters" Means, and Where to Buy an Orange Shirt

September 24, 2021

“Every Child Matters” is the Orange Shirt Day slogan, meaning that all children are important – including the ones left behind and the adult survivors who are still healing from the trauma of Indian Residential Schools.

One of the more popular images associated with the “Every Child Matters” movement was created in 2015 by artist Andy Everson, who is from K'ómoks First Nation near Courtenay BC. The logo has four pairs of hands arranged in a circle around the slogan.

Andy Everson


Everson never trademarked the design because he wanted it to be used freely to support the cause and raise awareness of residential schools and the survivors. He does ask that anyone who uses his logo to donate the proceeds to Indigenous charities.

Every Child Matters original design


There are varying designs and types of shirts available to support Orange Shirt Day, many of them available a local retailers and Indigenous-owned businesses.

In Prince George, you can buy an Orange Shirt at The Pepper Tree Hair Studio, Tribe North, UNBC Bookstore, Prince George Native Friendship Centre, and London Drugs.


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Last modified: Friday 12-Jun-20 15:43:45 PDT